CROSS BM X
2012 Envy Product Graphics
2012 Envy Advertising
2012 Envy Race Frame Graphics
For the 2012 ENVY flagship frame for SUPERCROSS BMX owner Bill Ryan asked 13THFLOOR to do what other companies won't...put expressive, artistic and unique looking graphics on this $400+ race only frame. The challenge of having to use their existing font added to the pressure. While most brands opt for clean sharp edge stripes I took a more personalized + artistic approach. ...now it's time to ride.
My roles on thee project was
Project Credits
Client: Supercross BMX
Design Direction: Supercross BMX-Bill Ryan / 13THFLOOR- Eric Ruffing
Art Direction: 13THFLOOR-Eric Ruffing
Design: 13THFLOOR-Eric Ruffing
Design Production: 13THFLOOR
2012 Envy Advertising
"More is Lighter" Campaign
"More Machining.
More Rider Testing.
More Feel.
More Confidence.
More Speed.
More Strength.
Less Weight.
The all new envy for 2012"
Project Credits
Client: Supercross BMX
Design Direction: 13THFLOOR- Eric Ruffing
Art Direction: 13THFLOOR-Eric Ruffing
Design: 13THFLOOR-Eric Ruffing
Design Production: 13THFLOOR-Eric Ruffing
Copy-13THFLOOR-Eric Ruffing
